Date : Thursday, 9th April 2015
Time : 13.30 – 16.00 hrs.
Ballroom 7th Fl. Landmark Hotel Bangkok
“Gaining Competitiveness with Packaging Strategy”
In the highly competitive market, one of the strategies that the marketers tend to use more and more is the packaging strategy. An effective packaging strategy can contribute to additional competitive advantages in terms of product positioning, brand building, reaching target customers and distribution.
Packaging strategy is one of the most formidable factors to promote the success of product marketing and gain acceptance from local and international market...
Mrs. Mayuree Paklamjeak
Packaging Adviser, the Thai Packaging Association